Friday, August 31, 2007

Eco-Libris | Our vision

I just came across this and found it a very interesting idea:

Eco-Libris is for everyone. It enables people to do something reasonable, affordable yet with an impact: plant one tree for every book they read. We believe that taking responsibility for the environmental costs of the books we read is only natural.We strive for a world where reading books doesn’t have adverse effects on the environment, and therefore our mission is to make reading much more sustainable than it is today.

We are committed to doing our best for this to happen as quickly as possible. This is why we decided to aim high and to set a challenging goal for ourselves: we want to balance out half a million books by the end of 2008.Eventually (and hopefully sooner then later), books will be made from recycled paper or other eco-friendly materials. But till then, we can still do something to make the world greener. We hope not only to see more trees being planted, but that the Eco-Libris sticker you get to put on the books you balance out will inspire you to keep looking for more ways to make a difference.
Then I clicked on Our Team and discover to my great suprise that it is all Israelis. Why am I suprised? Well, living here, you don't get the feeling that environmental awareness is high on the list of priorities. We do what we can, we recycle plastic, glass and paper, but there are, obviously, slightly more pressing concerns, like survival. I applaud the founders of Eco-Libris for wanting to make the world we are trying to survive in not the same world we are depleting and destroying. Good luck to you!

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