NIELSEN INNOVATION OF THE YEAR-SALT PUBLISHING
Salt Publishing received the Nielsen Innovation of the Year award for its imaginative efforts to increase sales of collections of poetry and short stories despite very challenging market conditions. It impressed with its range of web-based marketing initiatives and partnerships and energetic development of its brand. "Salt is bucking the trend in poetry by growing its sales," said the judges. "Its innovation in lots of small ways adds up to a major achievement."
What wonderful recognition of the amazing job Jen and Chris Hamilton-Emery are doing. They are championing the short story when few "mainstream" publishers will do so, and though their operation is small, their beautifully-designed books - poetry and short stories - are in major bookshops and are constantly being shortlisted for awards. I must also say that, on a personal note, they treat their writers with great care and respect and I am delighted to be among that number.
Well done, Salt!
Well done also to the other winners - click here for more info.
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